Job Description

MARKETING AND COMMUNITY CARE DIRECTOR:

Please note: Schedule can vary week to week depending on events. Must be open to work Saturdays.

Marketing Responsibilities:

• Creating a strategic marketing plan (annual, quarterly, monthly)
• Develop SMART marketing goals, deadlines, action steps, long-term and short-term objectives.
• Deliver core marketing messages, engage with target audiences, and report metrics.
• Create and manage a marketing calendar that envisions a strategic direction for upcoming marketing events.
• Spark and innovate actionable techniques to increase transactions
• Suggestive up-selling, cross-selling, and packaging products.
• Encourage App usage.
• Social Media Management
• Analyzing social media audiences, creating and distributing content, collaborating with the team, monitoring online activity, managing the online community, and measuring and reporting on social media performance.
• Grow Catering Sales
• Work to reach a larger audience through social media, B2B marketing and in-store marketing.
• Event Management
• Facilitate and participate with in-store events.
• Attend and coordinate marketing offsite initiatives
• Community engagement
• Maintain and grow the brand image through social media, Digital Offer Coupon distribution and other marketing strategies.
• Marketing budget
• Develop and maintain a marketing budget that effectively grows transactions.

Community and Team Care Responsibilities:

• Developing and implementing initiatives to support individuals and organizations within our community and restaurant.
• Identify non profit organizations in need and how we can support them.
• Work with local schools and organizations and make an impact
• Build a culture of care and volunteerism inside and outside of the restaurant
• Identify and support ways to care for the community and restaurant
• Support all community caring initiatives

Catering Responsibilities:

• Lead Chick-fil-A New Bern Avenue catering growth through business-to-business engagement and community relations
• Develop and foster catering relationships with local businesses and local schools
• Execute day-to-day activities
• Plan for, organize, and finalize the Delivery and Pick-up orders
• Conduct confirmation calls for every order
• Conduct call-backs with customers who haven’t ordered with us in a while to see if we can serve them again
• Come in early as needed to support the execution of large orders, ensuring all orders are complete and on time
• Safely driving the Catering Vehicle
• Manage the day-to-day activities and take leadership in handling customer relationships and customer account management
• Strategizing and creating new ways to attract Catering customers (e.g., offer samples, create in-store catering events)
• Ensure a seamless service throughout the catering experience (online, phone, fulfillment, follow up)
• Reach out to customers who have large annual orders, ahead of time

Qualifications

• Positive Self-Starter: You have an upbeat, persistent style with the ability to cold call or visit local business' without fear of rejection, manage your time well, and can present your ideas in a clear and concise manner.
• Bachelor’s Degree required.(Associates is acceptable if actively pursuing Bachelor's degree)
• 1+ years Marketing experience.
• Restaurant experience is a plus but not required.
• Passion for caring for the community
• Must be proficient in Canva or similiar platforms
• Must be experienced in social media posting

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

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